FruitRangers focuses on the following values:

• Education
• Adventure
• Culture

FruitRangers focuses on children between the ages of 3 and 9.

PACKAGING

Ripe kiwis are packed in punnets of 500 grams, in 40×60 boxes of 16×500 g. They also come in units of 8×500 g.

SCHOOL-YARD VALUE

In the packaging we plan to routinely include things than can be used in the school yard. These will be items that school children can collect and trade.

INSTORE

We are busy developing small and eye-catching displays for positioning next to the cashiers to stimulate impulsive purchases.
Subtle marketing tools are under development for the fruits & vegetables department.

WEBSITE

On the FruitRangers website – www.fruitrangers.eu – you can read all about the adventures of Jack and Lizzy. You read what they learn and thereby learn about the various continents and seasons, and discover why fruits are so good for you.

Furthermore, the website contains other nice elements, such as:

• colouring picture
• advantures (only in Dutch language so far).